SEO (search engine optimization)


Basics
  • Meta tags, each page should have it's own description, keywords, etc, keep it short and to the point
  • Title tags, different title tags on every page
  • Keywords, 25 or less per page, use different ones for different pages
    build links
  • One way links, they link to you
  • Reciprocal links, they link to you and you link back
  • White hat seo ~ good natural ways of building your website
  • Black hat seo ~ sneaky and not so honest ways of building your website can get you banned from SE's ultimately
Why is it all Important?
  • Brings you free targeted traffic
  • Millions of people search online for millions of things every single day
  • Most online purchases begin with search engines of some kind
  • Over 90% of internet users use a search engine for something
  • More targeted visitors = more sales and higher conversion rates
  • Develops of a strong brand that is recognizeable in your industry/product market
  • High rank gives the impression of a professional market leader